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Driving Physician Adoption of New Products - Forum Panel
from Medical Development Group (MDG)
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Wednesday, April 2, 2008, 6:00pm - 8:00pm
Whether your medical device is designed for use in the operating room, ambulatory clinic, physician office, or the home, a crucial first step is generating enthusiasm among the physicians that will use it. That's because commercial success depends on their acceptance, approval and often evangelism. Join us as our panelists discuss the impact that physicians have on the buying process in various clinical settings and what they look for before deciding to purchase or recommend a new device. Each panelist will provide specific case studies that illuminate the buying process.
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