Digital Strategies for Building Awareness for your Corporate and Product Brand
from Massachusetts Biotechnology Council
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Wednesday, June 25, 2008, 8:00am - 10:00am
Digital and Web 2.0 technologies continue to revolutionize the efforts of marketing and communications professionals, drastically changing the landscape of possibilities for reaching key audiences to promote your product and brand. The rapid emergence of "digital communications," also know as social or new media, has created innovative channels for building trust and relevance for your brand, yet, it is difficult to keep up with the pace of these changes.
Companies are starting to leverage their corporate blogs to enhance or mirror their overall communications strategies and incorporating podcasting, YouTube videos, SEO tactics and social networking sites ( Facebook, Twitter) into successful integrated marketing campaigns. Reputation management in the Web 2.0 world is more crucial than ever, especially when RSS feeds, Google alerts and other push tools can disseminate information about your company and products in real-time.
Our panelists will review these new communication channels and strategies for their effective use, as well as, present case studies covering the current market situation, its challenges, and initiatives for marketing communications to solve when promoting pharmaceutical and medical products brands.
Panelists
Bruce Lehman, President & CEO, Lehman Millet
Lisa Rivero, Director/Sr. Account Supervisor, LaVoie Group
Karin Klapak, Director, Business Development, iMarc LLC
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