Sales & Marketing Roundtable: Using Storytelling to Engage and Win Prospects & Customers
from Massachusetts Technology Leadership Council (MTLC)
This event has passed.
Thursday, March 20, 2008, 7:30am - 10:00am
Robert Salafia, Director of Client Relations for The Ariel Group and a professional trainer, will be describing powerful presentation skills that have been proven to dramatically improve communication and foster strong, collaborative relationships.
You will learn how to:
- Capture a prospect's or customer's attention and generate engagement easily
- Build credibility and trust quickly with prospects and customers
- Make your value proposition come alive in the prospect's mind (Hint: don't use the words "value proposition")
- Tailor your key messages to your listener's perspective
- Make yourself and your messages as memorable as possible
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