Driving Audiences to Your Online Video Content: Strategies for Success in a Crowded Market
from Massachusetts Innovation & Technology Exchange (MITX)
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Thursday, May 22, 2008, 6:00pm - 8:30pm
Now that you've invested in and launched great online video content, your focus changes to "how will it attract an audience?" Whether your video is to entertain or to bolster your brand, making it easily discoverable and widely used is critical to success. So how are users discovering, navigating and searching for online video content? How does their behavior lead some videos to become viral hits while others languish? What tools are available to you in order to get the right audience to your video at the right time? Learn from the experts about today's best practices.
Moderator: Will Richmond, President, Broadband Directions, LLC
Panelists: Murali Aravamudan, CEO/Founder, Veveo; Michael Kolowich, CEO/Founder, DigiNovations; Bob Lentz, CEO, PermissionTV; Brian Shin, CEO/Founder, Visible Measures; Tom Wilde, CEO, EveryZing
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