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Social Media: Turning the Social Technology Groundswell to Your Advantage
from Massachusetts Technology Leadership Council (MTLC)
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Thursday, May 22, 2008, 7:45am - 10:00am
A groundswell is sweeping through your customers. Are you ready? Your customers are using social technologies to take charge of their own experience and getting what they need - information, support, ideas, products, and bargaining power - from each other. This phenomenon - the groundswell - has created a permanent, long-listing shift in the way the world works. In this talk Josh Bernoff, author of the forthcoming book Groundswell: Winning in a World Transformed by Social Technologies, will reveal how to turn the force of customers connecting to your advantage. Through carefully researched, vibrant case studies, you'll see how to accomplish specific goals like listening better to your customers, talking with them, energizing them, and embracing their ideas - and most importantly, how to measure success and prove ROI and business value.
Josh Bernoff is one of America's most prominent and widely quoted technology analysts. His research, analysis, and opinions regularly appear in publications like The Wall Street Journal, The New York Times, and Broadcasting & Cable, and on national television news programs. In his work at Forrester Research, Josh advises senior executives in the media and electronics industry. He created Forrester's Technographics segmentation, which provides clients with a deep understanding of how people use technology and how this affects business. Josh has spoken at leading conferences including the executive summits of both the National Association of Broadcasters and the Consumer Electronics Association. He also testified before the Gore Commission on Public Interest Obligations for Digital Broadcasters. Josh's full bio can be viewed at: http://www.forrester.com/rb/analyst/josh_bernoff
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