R U ready 4 chng? Medical Marketing in the New Millennium
from Massachusetts Medical Device Industry Council (MassMEDIC)
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Thursday, May 22, 2008, 8:00am - 10:30am
Some challenges are timeless, from developing KOLs to accelerating adoption to defending a mature technology in a competitive marketplace. Yet how companies take on these age-old tests is evolving. The increased scrutiny of government and watchdog agencies, rise of evidence-based medicine and growing legions internet-informed patients demands a multi-layered, multi-channeled response to effect the changes that shift market share. Come see how some visionary marketers are making meaningful connections with their customers - and their customers' customers - in the Web 2.0 world.
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