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Creating a Compelling Value Proposition
from Medical Development Group (MDG)
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Wednesday, March 19, 2008, 5:30pm - 8:00pm
What problem does your product or service solve? How important is this problem? Who will benefit from the solution and how?
These are three questions every prospective customer, payer, provider, and investor will have. And, in today's competitive environment, success depends on providing them with clear, concise information that addresses these concerns—before they ask.
Join Barbara Bix, Principal of BB Marketing Plus for a lively meeting where we'll discuss how to develop and deploy value propositions that will capture attention and motivate key stakeholders to take action.
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