Digital Outlook Report 2008
from Massachusetts Innovation & Technology Exchange (MITX)
This event has passed.
Tuesday, May 20, 2008, 8:00am - 10:00am
Each year, Avenue A | Razorfish issues a "state of the industry" look at trends in the interactive space. This report explores how consumers are using digital channels, and how marketers are allocating digital media spend in order to reach those consumers. The Digital Outlook Report looks ahead at emerging opportunities, including social media, mobile and video. Whether you're a marketer trying to respond to the new digital environment, an experience designer re-thinking design in a web 2.0 world, or a media planner grappling with the challenge of increased choice, there's something in the report for you.
Moderator:
Ryan Alderman, VP, GM Boston
Panelists:
Grant Owens, Director, Account Planning
Shiv Singh, Director of Social Media
Amy Vickers, Director of Enterprise Solutions
Terri Walter, VP, Emerging Media
Josh Bernoff, Principal Analyst, Forrester Research
Topics to be discussed include:
- How to make meaningful connections with digital consumers
- Innovative ways to track online behavior
- 2008: Break-out year for Mobile?
- Social influence marketing - is it important?
- Social computing behavior - build your customers' profile now
- Giving back: How to become a more socially accountable web
More information...
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