Meet the Author: Robin Carol and Beebe Nelsen, New Product Development for Dummies
from Product Development & Management Association - New England Chapter
This event has passed.
Thursday, April 10, 2008, Event times NA
Get expert advice so that you can glide down the river of product development and not get lost in the ocean of opportunity. Selecting the right opportunity, successfully developing it and launching it into the market is never an easy task. You may be missing some of the key steps in this process that are stalling your successful launch of products in muddy shoals.
In this PDMA New England chapter meeting you will hear from Robin Karol, President of PDMA, and Beebe Nelson, authors of the new book New Product Development for Dummies, as they highlight some of the key points that you will need to remember to successfully navigate from the blue ocean of opportunity down the river of product development.
Robin Carol is CEO of the Product Development and Management Association (PDMA). Robin is an adjunct full professor at the University of Delaware Lerner school of Business Administration, where she teaches courses on the Management of Creativity and Innovation.
Beebe Nelson, is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, facilitated and presented at conferences and workshops in product development and has contributed chapters and articles in a number of venues.
More information...
Pingbacks ( Use this URL to link to this event: http://www.marksguide.com/event/1756/ )
