Breaking New Ground with Marketing
from WPI Venture Forum
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Tuesday, April 8, 2008, 5:30pm - 9:00pm
With such a crowded playing field, companies have to invest much time, effort, and money to find innovative solutions to unsolved problems. The race to profitability is underway, and the clock is running. Companies then face a daunting dilemma: What is the most effective way to explain, demonstrate, and sell their new technology?
Hear how seasoned professionals from three different industries successfully entered untapped markets by utilizing unique and creative marketing approaches with Jim Baum, Tim Young, John Geisel, Katherine Tsaioun, PhD
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