Search Engine Optimization and Internet Marketing
from LEXpertise
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Thursday, March 27, 2008, 7:45am - 9:00am
What is Search Engine Optimization (SEO) and how can lawyers use SEO to market their services over the Internet? How will SEO help law firms attract potential clients to their websites?
Today, professionals need to leverage online marketing tools and web-based technologies in order to successfully grow their businesses. Search engines have become the "gateway to the Internet" and will be critical to attracting clients in the future. And virtually every marketing campaign has a good website as its foundation. With so many options and vendors offering services, products, and solutions, a fundamental understanding of search engine marketing and how to leverage the web is critical to the growth of law firms and other professionals service providers.
David Friedman (Founder and President of Boston Logic Technology Partners, Inc.) will discuss the fundamentals of search engine optimization and online marketing, specifically addressing how lawyers can use search engines to generate new business.
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