Using Clutter-Busters to Achieve Up to 51% Response Rates
from New England Direct Marketing Association (NEDMA)
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Thursday, March 20, 2008, 7:30am - 9:30am
Clutter-busters - campaigns that include "dimensional" direct mail as the centerpiece - achieve higher response rates than all other direct marketing. Now discover what it really takes to realize as much as tenfold response rate improvement. You'll see examples (including the story of the campaign that pulled a 51% response rate) and have a chance to get your questions answered.
Speaker: Robert Rosenthal, Founder, Mothers of Invention
Robert is the president of the Mothers of Invention direct marketing agency, author of the "Freaking Marketing" blog.
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